Technology & AI adoption
ChatGPT vs Google AI Mode for local recs
ChatGPT is the leading AI tool for local business recommendations, used by 31% of consumers in the last 12 months, followed by Google's AI Mode at 23%.
Generative-AI assistants, not just Google search, are now channels through which local beauty businesses get recommended.
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Source
Where this number comes from. The end of the reference chain.
Half of consumers are asking AI for business recommendations (Local Consumer Review Survey)
BrightLocal/2026/survey
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
Related numbers
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