Economics & margins
Average revenue per spa visit (2025)
Average revenue per spa visit rose 2.3% to $123.10 in 2025 as total US spa industry revenue reached a record $23.5 billion across 191 million visits and 22,060 locations.
ISPA's 2026 'Big Five'; revenue per visit is the closest industry benchmark to average spa ticket. Prior year (2024) was $120.30.
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Source
Where this number comes from. The end of the reference chain.
ISPA's 2026 Big Five Statistics Show Steady Gains and Enduring Strength
International SPA Association (ISPA)/2026/report
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