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Search & local discovery

58.5%

US Google searches with zero clicks (2024)

In a 2024 clickstream study, 58.5% of American Google searches resulted in zero clicks, with users getting answers directly on the results page.

Based on Datos (Semrush) clickstream data analyzed by SparkToro; zero-click raises the stakes of the Google Business Profile and local pack.

Part of Sheen's sourced research library.

Source

Where this number comes from. The end of the reference chain.

2024 Zero-Click Search Study: For every 1,000 US Google Searches, only 360 clicks go to the Open Web

SparkToro/2024/study

In the bibliography View original

Related numbers

Figures from search & local discovery that make the same argument. Follow the evidence sideways.

76%

Near-me searchers who visit within a day

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~296,000

US hair salons with no website

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70% / 50%

Lift from a complete Google Business Profile

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46%

Google searches with local intent

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68.01%

US Google searches with zero clicks (2026)

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70%

Local searches performed on mobile

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All search & local discovery numbers

Ready when you are

The numbers point one way. Build the system that acts on them.

Describe your salon or spa in a sentence. Founden builds the website, 24/7 booking, reminders, an AI front desk, rebooking, review replies, and marketing, then runs them on autopilot.

Build your salon

Free to start. Describe your business, watch it get built.