Marketplace + booking
Fresha
Subscription-free salon and spa booking with a large consumer marketplace, monetized through card processing and new-client fees.
What it does
Fresha is one of the most widely used booking and business platforms for salons, spas, and barbershops, and it stands out because the core software is free: there is no monthly subscription. Instead Fresha earns from payment processing, optional paid marketing, and a fee on new clients it sends from its consumer marketplace, where clients can discover and book you directly. You get a calendar, online booking, automated reminders, deposits and no-show protection, POS and integrated card payments, product inventory, and reporting in one place.
AI features
Fresha layers automation on top of the marketplace with smart pricing suggestions, automated waitlist fill for open slots, targeted blast and retargeting campaigns that pick lapsed clients, and AI-assisted review generation, though its intelligence is aimed more at filling the calendar and marketing than at running a full AI front desk.
Pricing
Free software, pay via card processing and new-client marketplace fees
Pricing signals are indicative and change often. Confirm current pricing with the vendor.
How Sheen fits
Fresha solves one part of the picture. Sheen builds and runs the whole digital operation (website, online booking, reminders, review replies, marketing) as one system, and stays booking-system-agnostic, so you are not stitching a dozen vendors together yourself.
Fresha head-to-head
Alternatives to Fresha
Other booking software worth weighing against Fresha. See the full booking software guide.
Related capabilities
Where Fresha comes up on Sheen
The capability guides, business-type pages, and comparisons where Fresha is part of the picture.
Ready when you are
Build your salon's autonomous digital operation
Describe your salon or spa in a sentence. Founden builds the website, 24/7 booking, reminders, an AI front desk, rebooking, review replies, and marketing, then runs them on autopilot.
Free to start. Describe your business, watch it get built.