Booking & no-shows
Booking demand outside opening hours
Only 54% of salon and spa appointment bookings happen during opening hours, meaning up to 46% of demand comes in when salons are closed.
Based on Phorest analysis of 5,000+ salons and spas; makes the case for online/self-serve booking.
This figure is load-bearing across 26 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
Data Confirms Demand for Online Booking
Salon Today (Phorest data)/2020/article
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (3)
By business type (11)
Software categories (2)
Comparisons (1)
Related numbers
Figures from booking & no-shows that make the same argument. Follow the evidence sideways.
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