Retention & rebooking
Average client visit frequency
The average salon or spa client visits 4.88 times per year, though 7 to 8 visits per client is considered ideal.
Visit frequency is a core retention KPI: raising it directly drives repeat revenue.
This figure is load-bearing across 15 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
Calculating Client Retention Rate in the Spa and Salon Industry
Meevo/2024/vendor
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (3)
By business type (6)
Software categories (1)
Deep-dive pages (5)
Related numbers
Figures from retention & rebooking that make the same argument. Follow the evidence sideways.
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