Retention & rebooking
New-client (first-visit) retention rate
The industry average retention rate for first-time salon and spa clients is just 35%, meaning roughly two out of three new clients never return for a second visit.
Meevo advises salons to aim for 50%.
This figure is load-bearing across 16 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
Calculating Client Retention Rate in the Spa and Salon Industry
Meevo/2024/vendor
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (2)
By business type (7)
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Comparisons (1)
Deep-dive pages (5)
Related numbers
Figures from retention & rebooking that make the same argument. Follow the evidence sideways.
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