Economics & margins
Revenue gap from above-average reviews
Businesses with more than the average number of reviews bring in 82% more annual revenue than businesses with review counts below the average.
Womply analyzed 200,000+ US small businesses; review count correlated with revenue more strongly than star rating.
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Source
Where this number comes from. The end of the reference chain.
Review counts matter more to local business revenue than star ratings, according to study
Search Engine Land (Womply data)/2019/study
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
By business type (2)
Deep-dive pages (2)
Related numbers
Figures from economics & margins that make the same argument. Follow the evidence sideways.
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