Economics & margins
Revenue lift per one-star rating gain
A Harvard Business School study found that a one-star increase in a business's Yelp rating leads to a 5 to 9 percent increase in revenue.
From Michael Luca's 'Reviews, Reputation and Revenue'; the effect is concentrated among independent businesses.
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Source
Where this number comes from. The end of the reference chain.
HBS study finds positive Yelp.com reviews lead to increased business
Harvard Magazine/2011/study
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Related numbers
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