Email & SMS for tanning studios

Generic monthly newsletters ignore what makes tanning tick: sharp seasonality and event demand. The high-value campaigns are timed to the calendar. A pre-buy or membership push in January and February captures the spring rush before it peaks. Prom and wedding messaging targets the spray-tan audience. And summer, the slow season, is when a red-light or sunless campaign keeps members from drifting off EFT.

AI builds and sends these on a schedule tied to your season, not a random blast when someone remembers to. It also personalizes: a bed-only member gets a spray-tan intro, a spray client gets a membership offer, a lapsed member gets a win-back, each drawn from what that person actually does.

Most tanning owners undersell the one thing with a real margin. Lotion sits behind the counter at 50% margin while services grind at single digits, and yet it gets mentioned only when a staffer remembers to upsell. A short, well-timed text ("your bronzer is probably running low, members save 20% this week") turns lotion into a repeatable revenue line instead of an occasional impulse buy.

The same engine handles the loyalty mechanics. Marketing tools like HighLevel and Thryv can carry the sends; Sheen wires the segmentation, the seasonal timing, and the lotion and membership logic into campaigns that fit how a tanning studio actually earns.