Marketing & discovery
SMS vs email open rate
SMS messages achieve about a 98% open rate versus roughly 20% for email, and a 45% response rate versus 6% for email, making text the highest-reach channel for salons.
Explains why salon SMS campaigns and review requests outperform email on reach and response.
This figure is load-bearing across 39 pages on Sheen. See where, below.
Sources
Where this number comes from. The end of the reference chain.
The SMS Marketing Guide for Hair Salons and Beauty Salons
Textla/2024/vendor
Why Text Messaging Gets Far Greater Open, Response, and Engagement Rates Than Email
Kenect/2024/vendor
Where this number is used
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By business type (10)
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