SMS marketing compliance (TCPA)

SMS marketing compliance is the set of rules that govern texting your clients, anchored in the US by the Telephone Consumer Protection Act (TCPA). In plain terms: you need a client's prior express consent before sending marketing texts, every message must identify your business and offer a clear opt-out (usually "reply STOP"), and you must honor opt-outs promptly. Transactional messages a client asked for, like an appointment confirmation or reminder, sit in a different, lower-risk category than promotional blasts.

This matters because text is the channel clients actually want and act on. 53.6% of clients prefer SMS reminders over email, 44% now prefer texting a business over other channels, and SMS earns roughly a 98% open rate versus about 20% for email. That reach is exactly why the rules exist and why getting them wrong is costly: unsolicited texts damage your brand and carry real legal exposure. Compliant texting is built on the consent you capture in your own First-party data.

The safe pattern is simple: collect consent at booking, keep confirmations and reminders separate from promotions, and make opting out effortless. Founden captures consent, tags it, and enforces opt-outs automatically. See Email & SMS Marketing and Online Booking.