Booking & no-shows
After-hours booking timing
28% of salon bookings happen in the evening after salons close and 18% happen early in the morning before salons open.
Together these off-hours windows account for the bulk of bookings made when the phone is not being answered.
This figure is load-bearing across 4 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
Data Confirms Demand for Online Booking
Salon Today (Phorest data)/2020/article
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
By business type (1)
Deep-dive pages (2)
Related numbers
Figures from booking & no-shows that make the same argument. Follow the evidence sideways.
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