Reviews & reputation
Consumers who regularly read reviews
75% of consumers say they 'always' or 'regularly' read online reviews when researching local businesses in 2024, a share that has held steady over three years.
Only 3% of consumers say they 'never' read online reviews.
This figure is load-bearing across 1 page on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
Local Consumer Review Survey 2024
BrightLocal/2024/survey
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
Related numbers
Figures from reviews & reputation that make the same argument. Follow the evidence sideways.
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