Reviews & reputation
Responding nearly doubles consideration
88% of consumers would use a business that replies to all of its reviews, compared to just 47% who would use one that does not respond at all.
BrightLocal frames this as consumers being 41% more likely to use a business that responds to all its reviews.
This figure is load-bearing across 17 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
Local Consumer Review Survey 2024
BrightLocal/2024/survey
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
By business type (3)
Software categories (1)
Comparisons (1)
Related numbers
Figures from reviews & reputation that make the same argument. Follow the evidence sideways.
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