Reviews & reputation
Say review responses changed their view
56% of consumers say that a business's responses to reviews have changed their perspective on the business, and reviews influence 88% of consumers in discovering a local business.
Podium 2021 State of Reviews, based on a SurveyMonkey study of 1,543 US consumers.
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Source
Where this number comes from. The end of the reference chain.
2021 State of Reviews: Trends and Research
Podium/2021/survey
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