Retention & rebooking
Second-appointment conversion: top vs avg
Top-performing salons convert 70% of first-time visits into a second appointment and 57% into a third, versus just 45% and 39% respectively at average salons.
Top-performing salons retain 56% more first-time visitors than average; at the average salon over half of first-timers never return.
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Source
Where this number comes from. The end of the reference chain.
Boulevard Report Reveals Top-Performing Salons Retain 56% More First-time Visitors than Average
Salon Today (Boulevard data)/2024/report
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
Related numbers
Figures from retention & rebooking that make the same argument. Follow the evidence sideways.
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