Reviews & reputation
Consumers using Google to read reviews
Google remains the most-used website for reading online reviews, used by 81% of consumers in 2024, down from 87% in 2023.
A local beauty business's Google Business Profile reviews are the primary reputation surface.
This figure is load-bearing across 9 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
Local Consumer Review Survey 2024
BrightLocal/2024/survey
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (2)
Software categories (1)
Deep-dive pages (6)
Related numbers
Figures from reviews & reputation that make the same argument. Follow the evidence sideways.
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