Booking & no-shows
Clients ranking online booking a key feature
32% of salon and spa customers named online booking as an important feature when visiting a salon's website, rising to 43% among Gen Z clients.
From a Phorest survey of 1,000 customers; 36% of millennials also wanted online booking.
This figure is load-bearing across 11 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
Data Confirms Demand for Online Booking
Salon Today (Phorest data)/2020/article
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (2)
Related numbers
Figures from booking & no-shows that make the same argument. Follow the evidence sideways.
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