Booking & no-shows
Gen Z clients expecting online booking
43% of Gen Z salon clients (18-24) expect to see an online booking option on a salon's website, versus 36% of millennials and 32% of clients overall.
Demand for self-booking rises sharply with younger cohorts.
This figure is load-bearing across 11 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
Data Confirms Demand for Online Booking
Salon Today (Phorest data)/2020/article
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (3)
Software categories (2)
Related numbers
Figures from booking & no-shows that make the same argument. Follow the evidence sideways.
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