Booking & no-shows
Share of appointments booked online
The average salon books 30% of appointments online while top-earning salons book 59% online, and 80% of guests say they want to book via mobile.
Non-membership spas lead at 61-89% online booking while medspas book only about 11% online.
This figure is load-bearing across 8 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
Beauty & Wellness Industry Statistics 2025
Zenoti/2025/vendor
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
Software categories (2)
Comparisons (1)
Deep-dive pages (5)
Related numbers
Figures from booking & no-shows that make the same argument. Follow the evidence sideways.
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