Website & presence for skincare studios

A skincare client is buying a change in their skin, so your site has to show it. Sheen builds in a real before-and-after gallery, clear treatment descriptions with what each addresses and its downtime, your certifications, and honest pre and post-care, so a first-timer's questions are answered before they book. That trust-building is decisive when 52% of clients are swayed by your online presence before booking. A site that looks as expert and clean as your treatment room turns a curious scroller into a consultation.

The whole point of the site is the booking, so the path from reading a treatment page to a confirmed appointment has to be frictionless. Sheen puts booking on every page, tied straight to your calendar and any deposit or intake you require, so there is no dead end where a client has to switch to DMs and lose their nerve. It works with whatever you run underneath, whether GlossGenius (Genius AI), Square Appointments, or Acuity Scheduling, so the beautiful site and the working calendar are one system. That directness is what captures the 78% second-visit rate that online booking drives versus 39% for walk-ins.