Marketing & discovery
Swayed by social presence before booking
52% of consumers were impacted by a provider's social media presence before scheduling a cosmetic appointment, up from only 9% in 2019.
Cited by StyleSeat from the American Society for Dermatologic Surgery; a near sixfold rise since 2019.
This figure is load-bearing across 15 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
82 Beauty Industry Statistics + Trend Forecasts
StyleSeat (citing ASDS and Professional Beauty)/2023/survey
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (2)
By business type (3)
Comparisons (1)
Related numbers
Figures from marketing & discovery that make the same argument. Follow the evidence sideways.
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