Marketing & discovery
Loyalty 'treat' converting to full price
27% of salon clients returned and paid full price for a service that had first been introduced to them as a free 'treat' on their loyalty card.
Illustrates loyalty-program ROI: a sampled service converts more than a quarter of clients into paying customers.
This figure is load-bearing across 7 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
The Salon Owner's Guide to Client Retention
Phorest/2023/vendor
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (3)
Software categories (1)
Deep-dive pages (3)
Related numbers
Figures from marketing & discovery that make the same argument. Follow the evidence sideways.
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