Marketing & discovery
Choose a salon via referral
Nearly half of consumers (47%) choose a salon or spa based on a referral from a friend or family member, making word-of-mouth the leading way new clients pick where to book.
From Zenoti's 2024 Salon and Spa Consumer Survey; referral outranks paid advertising as a discovery channel.
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Source
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Salon referral program ideas that drive new clients
Zenoti (The Check-In)/2024/vendor
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