Marketing & discovery
Social activity matters when choosing
55% of Gen Z and 47% of Millennials say a salon's Instagram or TikTok activity is 'very' or 'extremely' important when deciding where to book.
Social presence is now a primary selection factor for younger clients.
This figure is load-bearing across 4 pages on Sheen. See where, below.
Source
Where this number comes from. The end of the reference chain.
Boulevard Consumer Surveys Shows Gen Z and Millennials are Redefining the Self-Care Experience
Salon Today / Boulevard/2023/survey
Where this number is used
Every page on Sheen that leans on this figure. This is the point: a number is not a dead end, it is a node, and you can see exactly what it supports and follow it up the hierarchy.
AI capabilities (1)
By business type (2)
Deep-dive pages (1)
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